How Do Advertisers Make Money From Their Super Bowl Spots
NBC Will Air Winter Olympics Coverage, Not a New or Returning Show, After Super Bowl 56
By Jason Lynch
2 days ago
Network also sets This Is Us' final season, Law & Order revival premiere dates.
NFL Legend Drew Brees Announces Super Bowl Return … of an Avocado Brand
By Sara Century
November 5, 2021
After sitting on the bench last year, Avocados From Mexico announces a 2022 Super Bowl ad campaign.
Most Consumers Bemoan Brands That Release Their Super Bowl Ad Early
By Jameson Fleming
October 22, 2021
A survey from The Marketing Arm finds consumers want humor and celebrities in ads.
Mark Evans Named Fox Sports Ad Sales Chief as Seth Winter Sets Retirement
By Jason Lynch
October 20, 2021
Winter will sign off in February after more than 40 years in ad sales.
Intuit TurboTax Is Returning to the Super Bowl
By Rafael Canton
October 19, 2021
Intuit's software product is back with another ad from Wieden+Kennedy Portland.
Super Bowl 56 Halftime Show Won't Have Just One Headliner—It'll Have 5
By Kelsey Sutton
September 30, 2021
NFL and Pepsi have tapped Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar to perform at the 2022 show.
5 Advertising Secrets Direct From Amazon
By Lisa Lacy
September 22, 2021
Marketing svp Neil Lindsay shares insights about storytelling, strategy, agencies and data.
NBC Has Only 'a Few' Super Bowl 56 Ad Units Left, 5 Months Before Game
By Jason Lynch
September 8, 2021
Company has secured as much as $6.5 million per 30-second spot.
Fox Sports to Start Super Bowl 57 Ad Sales 18 Months Ahead of Game
By Jason Lynch
September 7, 2021
Company will seek north of $6 million per 30-second spot.
NBCU Sells 85% of Super Bowl 56 Ad Inventory As Part of Biggest Upfront Ever
By Jason Lynch
July 15, 2021
Company secured as much as $6 million per 30-second Big Game spot.
Adnatomy: How Bud Light Seltzer Lemonade's Citrus-Filled Super Bowl Ad Came to Be
By Kathryn Lundstrom, Nick Gardner
April 13, 2021
The Anheuser-Busch brand used over 5,000 lemons for the spot—some real, some fake.
NFL Sets Huge New TV Deals With CBS, Fox, NBC, ESPN/ABC and Amazon Prime Video
By Jason Lynch
March 18, 2021
ABC added to Super Bowl rotation as part of 10-year pacts, through 2033 season.
Ahead of the Tokyo Olympics, NBCUniversal Trains for a Marketing Marathon
By Kelsey Sutton
March 10, 2021
The company is looking to leverage a 'once-in-a-lifetime' opportunity with back-to-back games and a Super Bowl in 7 months.
CBS Breaks Post-Super Bowl Curse for New Shows, Renews The Equalizer
By Jason Lynch
March 9, 2021
The Queen Latifiah-starring drama is this season's most-watched entertainment series this season.
Exclusive: Jeep's Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped
By Lisa Lacy
February 24, 2021
The spot will be unpaused following the resolution of the case.
How Do Advertisers Make Money From Their Super Bowl Spots
Source: https://www.adweek.com/category/super-bowl/
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